Case Study 2025
Ylisto
Designing a cleaning services platform from scratch — connecting informal businesses with clients through intuitive, accessible design.
Overview
A platform connecting informal cleaning businesses with clients for homes, apartments, BBQ areas, and Airbnbs — bringing structure and visibility to informal workers through commission-based service. As cofounder and CTO, I own all UI/UX design and technical direction. Currently in design and prototype phase, with complete flows for sessions, payments, service creation, acceptance, and detail views. The challenge: making apps intuitive for older generations in Bolivia who aren't used to digital platforms.
The Problem
Designing a cleaning services platform from scratch — connecting informal businesses with clients through intuitive, accessible design.
In Bolivia, cleaning services run informally — no online presence, limited client reach, inconsistent pricing. Clients can't find reliable cleaners easily, and informal workers miss opportunities. The real barrier: older demographics (both clients and workers) aren't accustomed to apps. Generic UX patterns fail. The interface needs to be immediately clear, with zero learning curve, or it won't get adopted.
Visual proof
Screens and designs that shipped
Design Work
Demos & Videos
What I learned
- 01 /
Simplicity is the hardest constraintDesigning for older, non-tech-savvy users forces brutal prioritization. Every extra tap, every unclear label is a deal-breaker. Constraints force better design.
- 02 /
Informal doesn't mean unstructuredInformal workers want consistency and visibility — they just don't want complex admin. The platform formalizes the work without adding burden.
- 03 /
Prototyping reveals assumptions fastBuilding interactive prototypes in code exposed workflow friction that static mockups never would. Real clicks reveal real problems.